About us

Ethofy was founded in 2003 to help companies achieve superior channel marketing results. In the evolving B2B marketplace the buyer now increasingly seeks out third party sources of information. Vendors who rely solely on their own sites to get their message out are in a distinctly non-competitive position.

So much effort goes into channel marketing materials and activities but so little of it is effectively utilized in the partner channel. Ethofy’s SaaS product solution helps all that effort lead to real results in the channel. Manufacturers gain the power to get their branded materials inserted into the sales cycle at the right places. It does this by empowering the partner to customize those materials and go to market in an integrated way with the manufacturer.

It all works because for both the manufacturer and partner they each gain capabilities never before even available…and yet Ethofy not only delivers that value but makes it easy, fast and economical.